Kyocera Nixka Inkjet Systems launches Belharra inkjet photo printer

GaryPageau ,
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After a strong beta installion and European launch, and production testing, Kyocera Nixka Inkjet Systems announces the global availability of the Belharra inkjet photo printer. Designed specifically for professional and high-volume photo printing environments, Belharra combines Kyocera Nixka’s advanced inkjet technology and industry-proven system engineering to deliver exceptional image quality, reliability, and productivity, while highlighting the environmental aspect, the company claims.

The company claims environmental breakthroughs, thanks to water-based inks, reduced energy consumption and footprint, and minimized waste. A recent life-cycle assessment (LCA) comparing Belharra prints with traditional silver halide processes shows an average 60% reduction in environmental impact, while maintaining superior print quality and competitive running costs.

“After a highly positive market response in Europe, expanding to the international market was the natural next step,” said Jean-Marc Pasturel, sales and marketing Director. “Belharra proves that high-quality photo printing can go hand in hand with sustainability. The technology has demonstrated high reliability and running cost efficiency in true industrial conditions.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.